About the Project
Project Brief
• Create new image assets for the Over the Rainbow Enchanted Castle' website PDP and possible use across other collateral
• Product features, scale & quality should be easily understood
• Product function for children's use is clear
• Display how product can be utilized in a home environment
Role
Art Director/Project Manager
Partners
Design, RD&D, Merchandising, Editorial, Photography, Color & Web Content
The Design Process
Designing is an iterative process done in partnership with other creatives, cross-functional partners, and leadership. Below is an illustrated look at how I've crafted my own process to ensure I create successful design systems and effective design solutions.
Initial Sketches for Environmental Image
Sketch with one model and product in a child's bedroom
Sketch with one model and product in a child's bedroom
The Final Solutions
Website Solutions
This project was an example of a product launch where creative partners were further ahead than my team on developing assets. All imagery aside from the new environment was picked up from other channels, such as packaging and catalog. Images just needed simple adjustments to be converted to work on the PDP.
Final lifestyle asset created for use on the PDP and other collateral. This request also provided a representation opportunity and I was able to show the product can appeal to all children regardless of gender/gender expression.
PDP on the website
Note: Image assets are property of Lakeshore Learning Materials.