About the Project
Project Brief
Students were to select an existing brand and develop a trade show exhibit honoring brand identity while exercising creativity in design for engagement.
The Design Process
Process
Brand Research and Selection, Ideation, Final Design Execution, Presentation
Research
Brand research informed the following statements:• The Yamaha Motorcycle Corporation strives to be an innovative, reliable, and affordable motorcycle brand across all of their lines.
• Their goals are to fuel passion, adventure, and safety for riders while constantly improving power through innovation.
These statements formed the following design objective:
• A Yamaha trade show exhibition booth needs to be exciting and memorable as it serves as an informative and interactive space.
The Final Design
Through my design, visitors would be able to:
• View Yamaha’s 2015 supersport line of motorcycles, including the R1M, R1, R1S, R6, and R3
• Listen to designers and speakers from the Yamaha Motor Corporation discuss features of the bikes and what to expect in the coming years
• Utilize a ride simulator to test out the 2015 Yamaha R1M
• Catch past Yamaha Factory Racing footage in the lounge area
• Engage in private meetings to discuss brand development, collaborations, sales opportunities, etc
